Hydration Sinks In. Hands Reach Out. Give Hair Its Sexy Again.
Our PureLuxe Treatment for dry and damaged hair targets your most urgent needs to rebuild, repair and protect from future damage. Improving strength, resilience and manageability. Enriches and rejuvenates hair with amino acids. Formulated with mild plant-based surfactants ideal for sensitive scalps. Works especially well with coarse hair types.
42% improvement in shine**
29% increase in strength*
21% improvement detangling, smoothness and combability**
11% stronger hair
10% reduction in frizz†
Transform coarse, brittle locks into sumptuous silk. Our nourishing PureLuxe shampoo will help strengthen and soften the hair cuticle from the inside out with rich emollients. Deeply hydrating yet light.
SULFATE-FREE: Artificial ingredients and sulfates can damage dry hair even further. Our shampoo is sulfate-free and protects the hair's natural oils against stripping or buildup. Formulated with a low pH to help reduce frizz and keep color-treated hair looking healthy, shiny, and manageable.
Our shampoo contains a refreshing floral blend of certified organic lavender, ylang ylang, and geranium to leave your hair smelling just as clean as it feels.
(94% NATUR AL ORIGIN OF TOTAL) : Aloe Barbadensis Leaf Juice,1 Water (Aqua), Decyl Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Lauryl Glucoside, Glyceryl Stearate SE, Aleurites Moluccana (Kukui) Seed Oil,1 Theobroma Grandiflorum (Cupuacu) Seed Butter,1 Astrocaryum Murumuru Seed Butter,1 Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Nigella Sativa (Black Cumin) Seed Oil,1,2 Cucurbita Pepo (Pumpkin) Seed Oil,1,2 Rubus Idaeus (Red Raspberry) Seed Oil,1,2 Vitis Vinifera (Red Grape) Seed Oil,1,2 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,2 Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Aroma,1,3 Alcohol,1 Cetearyl Alcohol, Coco-Glucoside, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Hydroxyethylcellulose, Xylitol, Heptyl Undecylenate, Behentrimonium Methosulfate, Citric Acid, Benzyl Alcohol, Sodium Chloride, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citronellol,4 Geraniol,4 Limonene,4 Linalool,4 Tocopherol (Vitamin E)
1 CERTIFIED ORGANIC
2 ANTIOXIDANT INTELLIMUNE™ SUPER SEED OIL COMPLEX
3 ACTIVE AROMA/FLAVOR OILS: CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL,1 PELARGONIUM GRAVEOLENS (GERANIUM) FLOWER OIL,1 LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL,1 CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL,1 CANANGA ODORATA (YLANG YLANG) FLOWER OIL,1 RUBUS IDAEUS (RED RASPBERRY NATURAL FLAVOR T YPE),1 VANILLA PLANIFOLIA (NATURAL FLAVOR),1 PIMENTA OFFICINALIS (ALLSPICE) FRUIT E XTRACT,1 POGOSTEMON CABLIN (PATCHOULI) OIL,1 EUGENIA CARYOPHYLLUS (CLOVE) BUD OIL,1 DIPTERYX ODORATA (TONKA) BEAN E XTRACT,1 ALCOHOL, 1 VETIVERIA ZIZANOIDES (VETIVER) ROOT OIL1
4 NATURALLY OCCURRING COMPONENT OF ORGANIC ESSENTIAL OIL BLEND
Directions for use:
On wet hair, apply shampoo roots to ends, massage and distribute evenly through hair. Comb shampoo through hair with a wide tooth comb for maximum benefits. Rinse and condition. Add water for more suds. Daily use shampoo for dry damaged, over-processed, heat styled and/or chemically relaxed hair.
Also, use warm water, not hot water when washing hair to help close the cuticle to lock in moisture and create smoother hair.